Remember the Cartoon series “Captain Planet and the Planeteers?” I still remember how it used to teach us, through its captivating jingle, the four basic elements of nature…earth, fire, wind and water. It is rightly said that logo design
inspiration can come from anywhere and everywhere. The four elements
of nature each hold a unique meaning and connotations. Each one can be
used to carve out unique and meaningful logo designs.
Before moving on to elements of nature in logo design,
did you know that these elements hold a significant meaning in
astrology as well? You can also refer to my Zodiac Logos
post for detailed insight on astrological signs. For now, let us take
a look at how these elements of nature can be used in logo designing.
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Earth Logos:
Earth logos are ones that include
topographical symbols like rock, stones, mountains, terrains and
minerals. Just as rocks, stones and mountains denote firmness and
concreteness; earth logos signify practicality, stability, materialism
and realism for a company.
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Fire symbolizes passion, energy, impulse,
enthusiasm and inspiration. Fire logos are the ones that use flare,
flames, blaze and other fire related symbols to denote that a company
is passionate about what they do and will work with enthusiasm.
Although water and fire logos can also be created together.
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Air Logos:
Wind or air symbolizes ability, language, intellect, freedom, and thought. Wind logos are also seen in the form sequential logos
and may include symbols such as windmill and other air atmospheric
signs. They denote that a company is determined to progress and has the
ability to make things happen.
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Water Logos:
Water is associated with emotion, purity, intuition and tranquility. Water logos exist mostly in the form of wave logos
and contain signs like ocean waves, water droplets and rain. They
denote that the company is pure and true in its business dealings and
is calm and composed in all difficult situations.
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