Alphabets are the first thing we learn when in a
pre-school. It is because these alphabets are the basic constituent to
make a meaningful sentence. Similarly, without knowing the ABC of
design, you cannot create a meaningful logo design. But did you ever imagine words could be so much entertaining to deal with? Well Ji Lee, designer and creative director at the Google Creative Lab has proved this through his wonderful adaptation of words as literal images.
It is said that a picture is worth a thousand words, but
for creative designer Ji Lee, only one word is enough to draw the
entire picture. In his famous book titled “Word As Image”, Lee describes how a word can be twisted and turned into a meaningful symbol or wordmark. For example, the word “ROBBERY” can be shaped into a robbery scene where Y is a man with his hands up in the air and E hold an ‘r’ shaped gun. Lee has portrayed over 200 similar concepts in his interesting book.
Following are 20 of his most playful and inventive creations that can be used as inspiration for making typographic logos.
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1. Christmas
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2. Clock
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3. Collapse
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4. Comedy Drama
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5. Cough
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6. Elevator
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7. Eliminator
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8. Gravity
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9. Horizon
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10. Idea
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11. Ill
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12. Parallel
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13. Pirate
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14. Rest
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15. Robbery
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16. Smile
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17. Spiderman
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18. Tsumani
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19. Vampire
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20. Van Gogh
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