Although I’m not a big fan of politics or any politician
for that matter, but the 2012 US Elections for the presidency has
intrigued me. Not because of the political drama involved, but due to
the logo designs being used by candidates to endorse their campaign.
The importance of an identity is clearly evident in all spheres of
businesses, both commercial and non-profit. For incumbent President
Barack Obama, a minor tweak was required for his re-election campaign logo, while for other contestants an entirely new identity was necessitated for their campaigns.
Nowadays, everything is regarded as a separate identity.
Even a candidate standing in the elections for presidency is seen as
an individual character with its own distinct identity and personality
traits. In order to make an impression on potential voters,
candidates must create a visual identity that truly depicts their
campaign purpose and ideology.
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• Features of an Election Campaign Logo:
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In order to make an impact on your followers in the
voting list, there are certain qualities of a politician that he/she
must display through their logo design. Following are some of the features that an election campaign logo must emphasize on:
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• Honesty and Integrity • Visionary Approach • Promise to Succeed • Patriotism
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• 2012 US Election Campaign Logos:
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Here are the election campaign logos of the 5 leading candidates for the US presidency with a brief profile of each contestant.
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1. Barrack Obama 2012 Election Campaign Logo
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Name: Barrack Obama Profile: Incumbent President of the United States From: Illinois
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2. Mitt Romney 2012 Election Campaign Logo
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Name: Mitt Romney Profile: Former Governor of Massachusetts From: California
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3. Newt Gingrich 2012 Election Campaign Logo
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Name: Newt Gingrich Profile: Former U.S. Speaker of the House of Representatives From: Georgia
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4. Rick Santorum 2012 Election Campaign Logo
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Name: Rick Santorum Profile: Former Senator From: Pennsylvania
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5. Ron Paul 2012 Election Campaign Logo
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Name: Ron Paul Profile: U.S. Representative From: Texas
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