Marketing Automation: Beautiful Logo Design - 20 Redesigned Logos of 2011

Monday, July 30, 2012

Beautiful Logo Design - 20 Redesigned Logos of 2011 – An Annual Roundup!

The purpose of a logo design is to communicate the company message across to the intended customers. But if your identity loses this core function, then it is time for a definite change in logo design. Every logo designer strives to design logos that are timeless and eternal. But as consumer preference and tastes change, the need to update the corporate image is imperative.
There are several reasons that may compel you to redesign your company logo. For instance, when a company is implicated in a serious controversy, its corporate image is devastated. In order to revitalize its lost identity, a new and fresh look is required. Similarly, a merger between two or more companies may also necessitate a corporate logo merger. There is also a possibility that your customers may start judging your identity as boring and lackluster. This also beckons a redesigned logo.
Each year, several corporate identities go through various changes and modifications that necessitate an overhaul in corporate identity. This year, we also witnessed several renowned companies with redesigned logos. Today, I present a compilation of 20 logo redesigns that have taken place in the year 2011.