Marketing Automation: Company Logo Design Ideas - 6 Different Types of Logo Designs

Company Logo Design Ideas - Company Logo Ideas

Brand identity and logo development is a subjective profession. It cannot entirely rely on objective reasoning and requires a designer’s personal judgment as well. Since there are various critical decisions to be made in the logo design process, a logo designer has to be careful in choosing the right elements for the design.
One of the biggest logo design question that needs to be answered is what style of logo design should you choose to create? Is the company capable of being illustrated via a text-based logo? Or does it require a symbolic connotation to go with the wordings? All these questions are critical in making or breaking the logo design. That is why it is imperative to decide on the type of logo you will employ in your project.
Following are the 6 different styles of logo designing from which you can choose to build your brand identity on.

1. Type-based Logos:
One of the most common forms of logos is textual and type-based design. It consists of using the organization’s name in either a plain or stylized typeface. It helps in registering the business name in the minds of the customers. Famous examples like Coca-Cola logo, FedEx logo and IBM logo have employed this type of designing in their brand identity.

Coca-Cola logo	FedEx logo


2. Symbol-based Logos:
If your company name isn’t recognizable via textual logos, then you can use an appropriate symbol to reinforce the company meaning in the design. A symbol can include a pictogram, a figure or a mark that accurately portrays what the company stands for. Renowned brands like Shell, Puma and Jaguar have employed logos with literal symbols to perfectly depict their corporate identity.

Shell	Puma


3. Abstract Logos:
Sometimes, an abstract connotation is required to communicate a message to the target audience. Although it is difficult to decide between abstract and literal logos, both have a distinct purpose. Many prominent brands like Nike and Starbucks have employed abstraction and conceptualism in their logo design that has created strong analogies and allusions to their brand identity.

Nike	Starbucks


4. Initials-based Logos:
In some cases, the entire company name isn’t necessary to incorporate in the logo design. For business entities with lengthy names, just the initials are enough to represent their trademark with. Using this approach, a particular acronym can be easily attributed to a single brand. You could either use one letter identities like McDonald’s logo and Honda logo or a combination of initials like DKNY and FCUK.

McDonald’s	Honda


5. Badge-style Logos:
Another method of designing logos is badge or emblem style. Commonly used in automobile or sports logos, it includes a design that is shaped like a badge or insignia. Some famous examples from car brands include BMW logo and Mercedes logo, while most sports clubs and athletic associations use the same emblem style technique for their identity.

iTunes	BMW


6. Mascot Logos:
If your company is planning to create its own mascots or cartoon character, they can be incorporated in the logo design. These mascots or characters can be anything from animals to human figures. Famous mascots that have been incorporated in brand logos include Michelin’s “Michelin man” that was also featured in the Oscar winning short-film Logorama. Other examples include the “black and white panda” by WWF.

Michelin man	WWF