Logo Pictures - Country Culture DOES matter in Logo Designing

Imagine a country that is hosting a mega sports event. But wait a minute; the logo designed for that event is shoddy, bare and completely unimpressive. Would you like to pay a visit to that country, even if you’re a diehard fan of that sport? Probably not. Designing a logo in line with the culture and traditions of a particular country is extremely important, for both the company and event that the logo is being designed for, as well as for the particular country where the logo will be placed. The world today is aptly called a ‘global village’. Companies are relocating and expanding across continents and establishing their mark all across the world. Given the wider reach of businesses and enterprises, their logos need to be designed carefully yet stylishly to be happily welcomed and acknowledged anywhere in the world.

Greater acceptability by Nationals of a Country

Lets say a logo designer comes up with the most creative logo ever for an international company. But the logo is offensive to the culture or norms of even a single country where the business is located – uh oh, that’s fodder for a lot of controversy and nuisance for the company. The people of the country will scorn on any company that disregards that values and traditions, and either the company will have to leave the country, or change its logo to align it more with the country’s norms. For example, a very bold and provocative logo for a ladies’ clothing brand will likely be frowned upon in a Muslim country. On the other hand, some words and symbols that are generally considered friendly and harmless may be considered rude in other countries. For example, the ok sign or the thumbs-up sign, widely popular gestures are considered offensive in some countries, and including them in logos might just be a recipe for disaster!

Different logo for different countries? Guess not!

But that doesn’t mean that a designer should design a separate logo for each country that the company may be operating in. A lot of confusion will be created if this happens, and result in an identity crisis for the company. Marketing efforts will be rendered extremely difficult if there are tens of logos for a single company. The key is to design a logo that serves a universal purpose and can represent different nations and cultures. Keeping the logo simple may help achieve that. The logo of the United Colors of Benetton, for example, is famous for having a universal appeal and is very simple and elegant.

Promote a country’s culture through event logos

Logo designing for an event has to particularly take account of promoting a country’s culture and norms That’s how people will be more attracted to an event. Sports events are good examples where this is seen, such as the Cricket World Cup, Football and the Olympics, where the official logo has to represent both the sport and the host country. Take the case of the FIFA World Cup Brazil 2014. The logo is a trophy made of various hands in green and yellow, representing the colours on the Brazilian flag. It also represents diversity in Brazil, while the yellow tones also reflect the country’s golden beaches and the greens also reflect the country’ famous tropical interior. In conclusion, the logo of a company or event that is designed keeping in mind the cultures and traditions of the countries where it operates reflects positively on the business or event. This shows that the business or event is appreciative and respectful of the customs of other countries