New Logo Ideas - A Logo Designer’s Game – Logos and Symbols!!

I hope we all know the 3 main components of any logo; fonts, icon and color palette. Every element of a logo is basically connected with one message or the other. Most of the business individuals think that a logo is just an attractive picture of their businesses and a logo is only for attracting and appealing consumers. This concept is not completely right. We can say that it is partially correct.

• What is Actually a Logo for?

Have you ever thought how can any business communicate its brand story to consumers and customers without getting personal? A logo is the best medium for this. It narrates the brand story along with the symbols, colors and visuals. This is the reason why for a logo designer the study of “Symbology” is so important.

• Types of Symbols

There are two broad categories of symbols; representational and abstract. The representational symbols are like person, animal, thing and object etc. On the contrary abstract symbols are much interesting. These symbols are based on shapes and weird arts. For instance swooshes, boxes, patterns, triangles and circles etc. Every symbol has a meaning, which most of the businesses don’t know. A leaf represents growth and nurtures, a circle signifies trust. There are also designers who have a complete knowledge regarding these symbols and they literally play with multiple types of symbols to bless a logo with better visuals.

• “Which Symbol Is for you?” – A myth Answered

It can be a possibility where your logo does not tell your brand story at all. This is mostly seen in many businesses as well. Anyways, if you really want to know which symbol is suitable for your business then you must pen down the important elements of your business along with what you plan to provide your customers with. Once you know it through the paper it will be easier for you to concentrate on the main elements of your company and you can also share that with your designer so that he can come up with variations of designs. This way many successful logos have been created.

• Logo Icon’s Job

To keep things straight and crisp, many logo designers have jotted down the logo icon’s job. These jobs vary on different bases. Following are some jobs which are carried out by a logo:

• A logo should be memorable so that customers and consumers can remember it and recognize it, without seeing the company’s name. • The uniqueness of a logo plays a vital role to make it stand out. This is very important for those businesses which are competing neck to neck. • A logo must be timeless or better say ever-green. Take any famous logo under observation, the moment the organization came into existence the logo has not changed, it can be altered a bit but not totally changed. • It is very important for a designer to create an attractive and appealing logo which can be liked by the businessmen and customers instantly. • If any logo can embrace all these mentioned elements and qualities then there is no chance that your logo can be rejected by anyone in the planet; as it will follow the unbeatable rules of great logo making.