In the online medium, the opportunities
are even more numerous and it requires a well-thought strategy in order
to be distinctive from the crowd. A small element that nevertheless
has a pretty important role in the overall success is the logo. Apart
from the academic definitions, a logo is the graphical element which
represents a company, organization or a product. Apparently, it may be
considered worthless, but it says a lot about the represented entity.
An unconventional logo, built with rarely seen elements hides the clear
message that the owner considers himself and wants to create the image
of unusual, new and fresh. Being unique is really important, it
attracts people, and it is very clear!
This kind of image is profitable and there
are many competitors which are trying to achieve this position. The
starting point of the revolutionary strategy of becoming unconventional
may be the logo and this article is perfect to reveal some secrets of a
noticeable logo.
1. Use a large palette of colors and sometimes even stringent tones
A nice and unique design is eye–catching
(definitely a must have feature of a good logo) but many times a cool
or a decent color scheme is the one which adds up to the wow effect or
simply put it into the shadow. Paradoxically, a very common type of
logo which sometimes is turning into a very distinctive one is based on
the black and white format. These are very versatile, allowing for the
representation of almost every type of corporation or product.
Personally, I am amazed by black and white logos and these are clearly
timeless.
Another solution is to use a rarely met
color combination and this means a great plus for originality, but
anytime it can result into a very bad color scheme. Innovation is
always risky and unique may be interpreted as insane. On the other
hand, the color should be customized to the design of the logo. There
isn’t a great vectorial calculus to imagine a vector, the color, which
is growing to minus infinite and the shape to plus infinite, the result
is zero. In a nutshell, both colors and the shape should have a
convergent direction. A logo isn’t a shape, few nuances and a font – it
is an entity and the colors must be a catalyst for any person looking
at it to quickly understand the message transmitted.
2. Select only rarely used fonts
A logo is usually a small graphic design
project and a letter or a word is a small constituent of it. Thinking
this way, a font is a negligible entity but in fact it is a serious
mistake and the professional logo designers know this situation better.
The use of a proper font is mostly an art
and only the talented and/or experienced ones handle the fonts in an
unconventional manner. The most well known logos are made with common
fonts but to be remarkable it is recommended to avoid them. As I said
in the beginning, the Internet is full of opportunities and to select a
better font takes a matter of time.
3. Unconventional logos are created from unconventional ideas
Any high quality graphical realization
can’t be called an innovative logo without an unconventional idea
behind it. This is so simple to say but it’s terribly difficult to put
into practice. A good color combination, some attractive fonts can’t
guarantee amazing results if the underlying idea is boring. It’s an
annoying mental exercise to find the unconventional logo but respecting
the laws of beautiful design. Unfortunately, there is no clear recipe
on how to make someone capable of realizing an unconventional piece of
art.
4. Originality and creativity
In spite of offering no clear advice on
making a great design there are two qualities that allow designers to
stand apart: originality and creativity. These concepts are almost
equivalent; the big difference is that originality is more related to
innovation while creativity to efficiency. Anyway, their common factor
is the imagination. To really boost your imagination, please enjoy the
works below:
Black & White
Joy of Colors
Unconventional Logos
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