Logo Redesigns – The Good and Not-So-Good Ones!

As a logo designer, it is always fascinating to see how corporate logos are revamped and redesigned over time. It isn’t easy to renovate a logo design that has established its presence in the market over many years. Good logo redesigns are meant to strengthen a company’s image, but bad redesigns can backfire for a corporate entity. We witnessed a number of logo redesigns in 2009, and this year was no exception. As anticipated, it turned out to be a roller coaster ride for corporate logo redesigns. There have been numerous logo redesigns in 2010, some were good, some not-so-good, while some had its share of controversial moments. There was the BP logo redesign saga, MySpace getting a revamped look and who can forget the Gap logo blunder that took place just weeks ago. To mark the close of 2010, I have amassed all the redesigned logos that have taken place this year. On my personal assessment, I have further classified them into five categories…‘Good ones’, ‘not-so-good ones’, ‘Drastic ones’, ‘Unnoticeable ones’ and ‘Controversial ones’. You can judge yourselves after witnessing all the logo redesigns:

• The Good Ones:

CNN

DELL

iTunes

Skittles

Symantec

Twitter

• The ‘Not-so-Good’ Ones:

MS Office

Nasa

OWN

Sears

United Airlines

YMCA

• The Unnoticeable Ones:

Cartoon Network

Gmail

WikiPedia

Google

• The Drastic Ones:

Airtel

Democrats

Hotmail

MySpace