Free Logo Ideas - Naming Famous Brands – Abstract Logos VS Literal Logos!

Why doesn’t Apple Inc sell Apples? Why do they have a Puma logo if they don’t sell any? What in the world does Google mean? These are the questions that often boggle our minds when we think of famous brands and their names. Another question that perturbs many logo designers is…”Does a logo design need to say what a company does?” There was a time when products used to sell as commodities with their generic names. But with the passage of time, companies have erecteds strong brands with famous logos that have led the path to corporate identity devolvement. Nowadays, brands are no simply named in literal terms, but in abstract terms as well. Airline logos don’t necessarily have to show airplanes. Neither do automobile brands necessitate a symbol depicting a car. Famous brands are not named randomly. There is a rich history and strategy behind how famous brands were named. Let us compare 30 famous brands that use literal logos and abstract logos and see which ones are more effective.
Famous Brands with Abstract Logos	Famous Brands with Literal Logos
Apple	Burger King
Camel	Mtv
BlackBerry	Chick
Cat	Cartoon Network
Google	CocaCola
Jaguar	General Electric
Mars	Dunkin Donuts
Orange	Microsoft
Nike	KFC
Shell	Orangina
Seagate	TacoBell
Virgin	T Mobile
Puma	UPS
Xerox	Pizza Hut
Yahoo	Walmart