A logo design
is, indisputably, the most essential component of a brand identity.
Even for a company whose business is online, the need of a corporate
identity is essential these days. A few decades back, internet was in
its nascent stages and only a handful of corporations had online
presence. But after the technology boom, the competition on the web turf
has soared. Therefore, a unique and memorable identity is required
for all web businesses to differentiate themselves.
For logo designers,
the job of creating logos for web-based companies is all the more
difficult. Many factors like scalability, readability and
appropriateness of fonts are needed to be taken into consideration.
Since the medium of display for web companies is mainly online, it is
vital to create an appealing logo that can attract visitors to the
online business. Today, I shall discuss the top 8 logo design trends that are being followed by web-based companies.
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1. Badge Style
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The online entertainment industry has witnessed an
increase in badge shaped logos. But unlike the typical and dull badge
style, these logos are more reminiscent of a ‘play button’ seen on
most streaming websites like Youtube and Dailymotion. For the
companies that offer product or a service which require the audience
to engage oneself, this is a compelling trend as it makes the logo
touchable. Famous examples include Itunes logo and the Blogger logo.
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2. Talk Boxes
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The online world has promoted a lot of chatting software
and discussions forums. Besides, the social networking sites are also
on the rise. All of these businesses have one thing in common…all
allow their customers to communicate with each other on the web. Hence
the need to show this feature of communication in the logo design is
also essential. That is why most web companies who provide contact and
chatting services adopt talk-boxes or speech bubble logos. Some online examples include TagCloud logo and Izea logo.
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3. Transparency
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Many companies are adjusting their logo design to give a
more new and fresh feel to it. One of ways being adopted by web-based
companies is the use of transparency in logo design. For logo
designers, the ‘Opacity’ feature in Photoshop is a basic one, when
used in a logo can beautify its appearance. Some renowned examples of
web-based logos that use transparency effect are Microsoft Silverlight
and Phuser.com
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4. Original Typescripts
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Nothing beats a logo design when it comes to originality
of typescript. Uniqueness of design is one of the most essential
features of any brand identity. Sighting this vital attribute, some
web companies have come up with their own typescripts that they have
used in their logo design. Among the many famous ones are the logo for social networking site Facebook and Yahoo who have their own distinctive fonts.
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5. Retro Style
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Another strange but common trend in the web-based logos is vintage or retro style logos.
Employing fonts or styles that pertain to the 80’s and before is
another trend to watch out for. It aims at bringing back the vintage
designs that once were used by companies to portray their cultural
heritage. Especially for online gaming sites that offer classic games,
the use of pseudo-retro logos is suitable and appropriate. Some
instances of this web-based logo trend that se the grunge or pixilated
effect are Gamogora logo and Genieo logo.
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6. Contrasting-color Words
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Perhaps the most commonly used logo trend on the web is
two-toned color combination. In this style, one part of the logo
contains one color while the rest has a contrasting color tone. Before
going on to famous examples that follow this trend, I would like you
all to observe my blog’s (LogoBlog.org)
logo as it assumes a similar pattern as well. Similarly, famous
web-companies like Flickr and LinkedIn employ contrasting color
combination logos.
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7. Quadrangles
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It is said that for creativity and uniqueness, you must
think outside of the box. But when you change the dimensions of the
box, it turns into a new and unique trend. Yes, I am referring to the
trend of using Quadrangular shapes instead of the regular squares of
rectangles. Some common examples of web companies that deploy this
style of logo design are Loggly and Groupon.
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8. Multicolor
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Similar to the contrasting-color trend, another commonly
seen design used by web companies is the multicolor pattern. After the
success of the Google logo,
many online companies are following the footsteps of this Giant
Search Engine. Apart from Google, another web-based social networking
site named Frappr adopts this trend in its logo design.
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