A logo design can be created using typography, symbols or
both. Making logos with just the typography is relatively easier than
with symbols. This is because when symbols come into play, logo designers
are extremely careful to use the symbols in right way. A wrong
representation can destroy the image of the company. A
common application of symbolism in logo design is using animal figures
and shapes. Animals symbolize their own individual characteristics
and connotations. We see many brands using animal logos to associate
their brands with the attributes of different animals. But lately,
you will see some very commonly used animal symbols in logos.
Following are five of the most frequently utilized animal symbols in logo design: |
1. Lion Logos: |
Lion as we all know is “The King of the Jungle”.
Hence it symbolizes courage, strength, pride and superiority. When
used in a logo design, the lion symbol shows that a company is
authoritative and leader in its business. A prime example of the lion
symbol in famous logos is the Metro Goldwyn Mayer (MGM) logo depicting that the company leads in film-making and movie production. |
|
2. Bird Logos: |
Birds hold a symbol of liberty, freedom, peace and
victory. In the Middle East, the bird is also considered to be the
messenger of the divine. This is also one of the concepts behind the
famous Twitter logo. The twitter birdie represents that Twitter is a messenger delivering messages between friends and associates. |
|
3. Fish Logos: |
Fish is an underwater species that is mostly used in
sea-food restaurant logos. It denotes tranquility, harmony and
silence. They also represent spirituality as they live in water. One
of the famous examples of fish logos is Mr.Cod, a fast food take-away and restaurant business in UK. |
|
4. Horse Logos: |
The horse is known to be a fast, speedy and elegant
animal. It symbolizes endurance, friendliness, independence, mobility,
stamina, strength and travel. For example the Ferrari logo uses a horse symbol to denote their car’s extreme speed and engine power. |
|
5. Wolf Logos: |
The wolf is a fearless and courageous animal. When used
in logo designing, it denotes power, astuteness, potency, bravery and
fury. The wolf symbol is mostly used in sports and athletic team
logos. You will find them used mostly by football clubs and the NHL
teams. |
|
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Monday, July 30, 2012
Animal Logo design > 25 Wild Animal Logos
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