There is a general trend in the online business world of adapting your logo design according to occasions. Events and festivals like Christmas, Easter and Halloween
are the perfect occassions for online web companies like Google and
Yahoo to emotionally connect with their customers. It gives them a
chance to exploit the situation and win the customers’ sentiments by
telling them that we value your culture and traditions.
Since Halloween is forthcoming in a couple of days, we are bound to see a host of web brands adopt Halloween logos for the spookiest event of the year. This logo redesign trend is found more extensively in search engines like Google, Yahoo,
Ask, Bing AOL and Altavista. Google has been altering its logo on
almost every occasion of the year since its inception in 1998. We have
seen different sides of Google including its Funny Google Logos.
Its rival search engine Yahoo has also followed a similar trend over
the years. For Ask.com, instead of changing their logo design, they
have been modifying their homepage background to suit the event.
Let us take a look at the transformation of these famous search engines and their logos on Halloween over the recent 7 years:
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