There are three generic methods of creating a logo
design. The first comprises of using symbol or pictogram to represent a
company’s identity. Second technique of creating logos includes the
use of clever fonts and typography to spell out the company name. The
third approach is a combination of both symbol and typography. The
decision on whether to use a symbol or wordmark logo depends on the nature and scope of the business.
Typographic logos are used for companies whose name is
inimitable and exclusive. With clever use of fonts, you can facilitate
the target audience in remembering your brand identity. For instance,
The Coca-Cola logo has reinforced its corporate identity by employing an exclusive and distinctive typographic logo. Similarly, FedEx logo
is also a brilliant example of typography in logo design. By
skillfully using the fonts, the designer has incorporated an arrow
between ‘E’ and ‘x’ to signify progress and continuous growth.
To provide you with inspiration on how typography can be
cleverly used in logo design, here are 26 fresh and inventive
typographic logos:
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Vodquila
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ANZ Fisheries
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Voodoo
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Nail It
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Green Rabbit
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Hidden Storage
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Dark Alley
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UiTuners
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ALAFONT
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Biosnake
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SHDC
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Charles Hoffman
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WHITELACE
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Hillside Liquors
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FileSafe
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Sky Bar
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Ohio Shorts Film Fest
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Enigmatique
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Sinkit
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Blue Drop
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Quick Fish
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Machinal’s
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Lowered
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Unreadable
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Snake
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Umbrella prints
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